11 big brands and 10 big marketing lessons
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Mark Ritson
Associate Professor of Marketing Explore some of the smartest marketing strategies and dumbest marketing mistakes that a company can make. Understand the real meaning of brand and why advertising is no longer the default option for marketers. Using examples that include brands such as The Gap, P&G, Tiffany and Google, the do's and don'ts of strong marketing strategy are exposed. This lecture includes key insights on brand positioning, market research, leadership, integrated communications and brand tracking.
Running time 32:00 minutes
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