Launch of the MBS Marketing Association
| Start date | 18-Sep-08 - 6:30 PM |
|---|---|
| End date | 18-Sep-08 - 7:30 PM |
| Venue | Coles Theatre |
| Address |
Melbourne Business School 200 Leicester Street Carlton, VIC Australia ![[ Gmaps marker icon ]](/i/gmap_marker_default.gif "Click to view the map")
|
| Status | Open |
| RSVP | 11-Sep-08 |
| Cost | Free |
| Contact | events@mbs.edu |
| Registration | No longer accepting registrations |
'Australia's Marketing Report Card: Measuring our Marketing Effectiveness'
What are the frameworks required for building marketing metrics and what can be done better to measure and convey these outcomes? These are two of the questions that Australian Marketing Institute Chairman, Roger James, and MBS Senior Fellow - Marketing, Don O'Sullivan will explore at the launch of the MBS Marketing Association on 18 September.
Drawing on their domestic and international experiences Roger and Don will explore financial management versus marketing management, the priorities of senior executives, how successful Australian marketers are at conveying marketing effectiveness and the marketing metrics tools that can assist marketers in measuring and communicating outcomes..
Join us for the launch of the MBS Marketing Association - a network drawing together industry leaders, faculty, students and alumni to facilitate knowledge transfer and professional networking.
Date: Thursday 18 September
Venue: Coles Theatre, Melbourne Business School, 200 Leicester St, Carlton
Time: 6.30 - 7.30pm followed by networking drinks
