Working and research papers
What makes a good business school? First and foremost, the calibre of our faculty and a culture that values, rewards and resources excellent research.
The most recent working papers are listed below. To see all MBS working papers click here
Marketing Accountability and marketing’s Stature: An Examination of Senior Executive Perspectives
Don O'Sullivan et al. [May 8 2012, 09:11 PM]
Marketing Education in the Single Market
Patrick Butler [May 8 2012, 07:50 PM]
Management Education and the Single European Market
Patrick Butler [May 8 2012, 07:48 PM]
Marketing Mrs Robinson: Some Considerations on a Political Marketing Model
Patrick Butler [May 8 2012, 07:47 PM]
Innovation: European Small Business Cooperation
Patrick Butler [May 8 2012, 07:46 PM]
Political Marketing: An Exploratory Framework
Patrick Butler [May 8 2012, 07:45 PM]
Marketing Cooperation in Ireland
Patrick Butler [May 8 2012, 07:43 PM]
Considerations on Research Issues in Political Marketing
Patrick Butler [May 8 2012, 07:42 PM]
Accountants Behaving Badly: A Marketing Perspective
Patrick Butler [May 8 2012, 07:40 PM]
Embracing the Cute Hoors: Considerations on the Management of Public Service Delivery
Patrick Butler [May 8 2012, 07:36 PM]
On the Limits of Treating Citizens as Consumers
Patrick Butler [May 8 2012, 07:35 PM]
Irish Civil Service: Progress to Date
Patrick Butler [May 8 2012, 07:33 PM]
The National Action Learning Programme: Management Development in Ireland
Patrick Butler [May 8 2012, 07:32 PM]
Irish Experiences in Management Development: The National Action Learning Programme
Patrick Butler [May 8 2012, 07:30 PM]
The National Action Learning Programme: An Experiment in Learning for Business Development
Patrick Butler [May 8 2012, 07:29 PM]
Developing Customer Service in the Public Sector
Patrick Butler [May 8 2012, 07:27 PM]
Developing a Service Orientation in the Public Sector
Patrick Butler [May 8 2012, 07:25 PM]
Delivering Value to the Customer: Forging the CIO-CMO Alliance
Patrick Butler [May 8 2012, 07:21 PM]
What Marketers Should Love About a Recession
Patrick Butler [May 8 2012, 07:18 PM]
Review of "Marketing-Led Strategic Change", for International Small Business Journal, Vol. 10, No. 2, 1992
Patrick Butler [May 8 2012, 07:15 PM]
Review of "Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals", for International Small Business Journal, Vol. 10, No. 1.
Patrick Butler [May 8 2012, 07:14 PM]
Review of "The Effective Use of Market Research: A Guide for Management", for International Small Business Journal, Vol. 11, No. 3, 1993.
Patrick Butler [May 8 2012, 07:12 PM]
Review of "Know Your Customers: How Customer Marketing Can Increase Profits", for International Small Business Journal, Vol. 11, No. 2, 1992
Patrick Butler [May 8 2012, 07:10 PM]
Review of "Principles of Marketing", For Irish Marketing Review, Vol. 7, 1993.
Patrick Butler [May 8 2012, 07:09 PM]
Review of "Word-of-Mouth Marketing", for International Small Business Journal, Vol. 13, No. 2, 1994.
Patrick Butler [May 8 2012, 07:07 PM]
