Faculty research

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Research

Brands back away from Second Life
For the past 18 months there has been a growing buzz about the amazing virtual world of 'Second Life' , but now the international brands who were quick to jump on board are quietly backing away. Associate Marketing Professor Mark Ritson explains why. Full story

What Women Want: Gender at the Negotiating Table
Women negotiating to improve their economic outcomes are hindered by the pervasive and subtle effects of gender stereotypes, writes MBS Professor Mara Olekalns. Full story

Does HR hold the key to business success?
HR professionals need to be the conduit to link people, strategy and operations to drive business success, says Program Director in Leadership, Eugene Fernandez. Full story

Image Kannan.jpgAssociate Professor Kannan Sethuraman - Operations Management

Professor Kannan Sethuraman's ground-breaking research into the healthcare industry has the potential to save millions of dollars. Full story

 

 

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Professor Mara Olekalns - Negotiations

Professor Mara Olekalns's latest research project examines emotion, power, types of trust and why people choose to lie in some situations but tell the truth in others.
Full story

 

Professor Les Johnson

Professor Les Johnson - Marketing

Latest research by Professor Les Johnson and colleagues sheds light on how community banks in Australia are improving the social well-being of the communities they serve.
Full story

 

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Dr Jody Evans, Senior Lecturer – Marketing, PhD Coordinator

Jody Evans is taking her pioneering research into the marketing and branding of museums to the USA - home to many of the most successful and recognisable museum brands in the world - all thanks to donations from alumni.
Full story

 

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Associate Professor Pat Auger - Information Systems & e-commerce

Professor Auger's worldwide study investigating ethical consumerism involved interviews with over 1000 consumers across 8 countries - with some surprising results.
Full story