Why Bratz beat Barbie - Lessons from marketing guru Prof George Day
May, 2008
"The story of Bratz blindsiding Barbie is a story of leadership," said Wharton Professor George Day at a presentation to MBS alumni, students and friends on Monday 19 May.
Professor Day said Barbie makers Matel failed to recognize the threat to their market dominance because the new CEO was too narrow focused and missed the signals in the periphery.
He lead the discussion with an enthusiastic audience on the topic and title of his latest book Peripheral Vision: Detecting the weak signals that can make or break your company.
Peter Danaher, Coles Myer Professor of Marketing and Retailing at MBS said: "Professor George Day from the Wharton School of the University of Pennsylvania. Professor Day is widely regarded as one of the leading thinkers in the area of strategic management. He has held many important academic positions at leading institutions and liaised with business as Executive Director of the Marketing Science Institute, as well as consulting with many Fortune 100 firms. His knowledge and understanding of how firms can best use market information and dynamically react in highly competitive settings is invaluable in todays challenging business environment."
You can listen to Professor Day's seminar by clicking on the links below.
