Case studies

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  • Marketing the Australian Army
    This is a case describing the product of "Army Life" and the recruitment issue. The case is designed to cause students to diagnose what the product is, and how it should be promoted at this stage in time, allowing for competitive occupations.
  • Marks Funeral Service
    The important issue of revenue recognition is addressed in this case involving the preparation of financial statements along with a number of other issues requiring resolution prior to the finalisation of the accounts.
  • Measuring Service Quality at AEI
    This case outlines an initiative to develop quality measures in a service section of an educational institution. It highlights the potential conflicts and difficulties of introducing TQM methods without adequate understanding. Teaching Note - Discussio
  • Meeting Executive Information needs with EASE
    This case documents the development and introduction of an executive information system specifically designed for use by local government authorities in Australia. The case looks at the value of such a system or council executives, the approach used for it
  • Meeting Needs at Agrequip
    A company is experiencing internal communication and co-ordination difficulties, partly as a result of its managing director's autocratic management style. Class discussion should identify the major problems and establish two alternative courses of action:
  • Memtec Ltd 1997
    Describes the history of Australia’s premier environmental technology through spin-out from the University of New South Wales through to NYSE listing some fourteen years later. The case follows the company as its initial technology takes longer and costs
  • Milne Metal Co.
    A company faces a volatile industrial relations environment when it is faced with claims for a reduction in working hours and a wage increase. The company also faces redundancy problems associated with the introduction of new technology.
  • Mohun Kumar and the Indian Taxation Department
    In this partly disguised case, “Mohun Kumar”. a senior official in the Indian Tax Dept, stumbles on tax fraud by one of the country’s most powerful businessman, and then learns he is colluding with very senior Tax Dept officials and even ministers. He is
  • Moreno Furniture
    The case deals with a small partnership in difficulty, with poor liquidity and profitability, apparently arising from lack of managerial planning and business expertise. The case may be used to explore strategies to trade out of difficulties, and for exten
  • Multimedia Victoria
    In 1995, the Premier of the State of Victoria established a Task Force for Communications and Multimedia consisting of senior government Ministers and leaders from industry, academia and the arts. The Task force was chaired by the Premier and over a period