Case studies

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  • Vienna Baking Co Pty Ltd
    Existing retail outlets control price (and therefore profits). Alternatives to overcome dependence on existing outlets are explored and include branding, promotion and new outlets.
  • Virtual Photonics - the Bned Proposal 1998
    Founders of small highly profitable software company spun out of the University of Melbourne ponder the decision: whether or not to merge with the industry number 2 player and simultaneously wipe out their largest competitor, gain access to finance and est
  • Volkswagen Australasia Limited (A)
    An account of the attempt by the company to arrive at, through research, the appropriate marketing mix.
  • Volkswagen Australasia Limited (B)
    An account of the company's attempt to arrive at the most appropriate form of advertising to meet its competition.
  • Waimaru School of Applied Education
    A subordinate has two superiors, and conflict results. Students should examine problems arising from a lack of unity of command, and from the failure of managers to set and agree on priorities. A more suitable organisational structure may be developed.
  • Waimaru Travellers' Tours
    A travel agency "bends the rules" in offering cheaper airfares. Class discussion should explore whether such actions are ethically justifiable, and whether the need to remain competitive (thus protecting jobs) justifies illicit practices.
  • Watt Security Company Pty Ltd
    The provision of security for housing estates is jeopardised by a complex industrial dispute.
  • WCS - EASE Demonstration Disk
    The EASE (Executive Access Search Environment) demonstration disk is designed to be used in conjunction with case CL 323 - Meeting Executive Informations Needs with EASE. The disk contains a demonstration version of the EASE executive information system, a
  • Westpac & the Bank of Melbourne: The Anatomy of a Bank Merger (A)
    Examines the strategy behind Westpac’s acquisition of the Bank of Melbourne in 1997. Background includes an overview of Australian banking, and of Westpac and the Bank of Melbourne in the 1980s and early 1990s. Earlier Australian bank mergers are discussed
  • Westpac & the Bank of Melbourne: The Anatomy of a Bank Merger (B)
    To be handed out at the end of the discussion of the A Case (Cl419). Gives figures demonstrating the financial success of the merger and the results of a staff satisfaction survey. Notes that the CEO resigned on 1 June 2000 and was replaced by Westpac’s he