Case studies

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  • Colby Stores Melbourne: IT
    The Colby Store case sets up a series of decisions to be made by the reader (or session participant) relating to which of the nine proposed information technology projects should be supported. The case presents information on the critical success factors o
  • Colgate-Palmolive: The Toothpaste Market
    Studies the multi-brand strategies used by the dominant firm to defend its market position. Should be used to demonstrate how a company targets its competitors and uses branding principles to maintain market dominance.
  • Collingwood Fabrics
    The implementation of new CAD/CAM technology in a small fabric knitting manufacturer. The new system enabled the company to scan or draw any image or pattern onto a computer colour graphics screen, save the image on floppy disk, insert the disk into the CA
  • Colway Stores: IT Council Investment Sub-Committee
    The Colway Stores IT Council (ITC) has responsibility for information technology governance for the firm. ITC membership includes the CEO, CFO, CIO, Marketing Director and the heads of the three business units: Supermarkets, Department Stores, Direct Sale
  • Come Fly with Us: Fly Buys
    In August 1994, three of Australia's largest marketers joined forces to launch Fly Buys., a multi-retailer, frequent buyer reward scheme. Under the program, members accumulate points which can be exchanged or free air travel and other rewards by making eve
  • Come on Rashid - Personal Factors
    This case looks at the intrinsic factors of small business entrepreneurs. Students to identify the problem and analyse the case or answer the questions at the end of the case.
  • Commonwealth Versus the NSW State
    This case relates to minority employment and racial discrimination.
  • Community Services Victoria 1989 - Crises of Confidence, control and Casework
    The case documents events leading to several crises in Community Services Victoria, including a "Tug-of-war" between two sets of foster parents.
  • Community Services Victoria in 1989 - New Management and Quality of Service
    The case describes the actions taken by the new Chief Executive of Community Services Victoria, Dr. John Paterson, to overcome the crises confronting the organisation
  • Computers for Repatriation Hospitals
    Describes the history and problems of acquiring a computer system for the Department of Veterans Affairs as seen by the public accounts Committee. Students need to analyse the facts to prepare a recommendation on whether and how the proposal should proceed